This Privacy Policy (“Policy”) describes how Trends Plastic Surgery Inc. (“Trends,” “we,” “us,” or “our”), a Florida-based medical facility, collects, uses, and protects Personal Information(defined below) obtained through our website https://trendsplasticsurgery.com/ (“Website”) and any related online forms, questionnaires, or electronic communications (collectively, the “Services”).
This Policy applies only to information collected through our Website and online Services. It does not apply to information obtained in the course of providing medical care or treatment, which is governed by applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act.
We handle Personal Information in accordance with applicable federal and state privacy and data security laws, including the Florida Information Protection Act (“FIPA”), and other relevant federal regulations.
By using our Website or submitting information through our online forms or chat, you acknowledge that you have read, understand, and agree to this Policy. If you do not agree, please discontinue use of the Website.
We collect both (A) personal information (“Personal Information”) that you voluntarily provide to us, and (B) certain information automatically when you use our Website.
We collect Personal Information directly from you when you use the online chat or otherwise communicate with us through the Website. The categories of Personal Information we collect may include:
Some of the above may qualify as “sensitive Personal Information” under the Florida Information Protection Act (“FIPA”). We collect and use such information only as necessary to provide or evaluate the services you request.
You may choose not to provide certain information; however, doing so may limit our ability to respond to your inquiry or assess your eligibility for the services offered.
When you access or use the Website, our server automatically records certain information sent by your browser or device. This may include your:
This information is collected for purposes such as maintaining website security, preventing misuse, improving user experience, and analyzing aggregate traffic patterns. We do not use this data to identify individual users, and it is not combined with other Personal Information unless necessary for website security or fraud prevention.
We collect information from the following sources:
We do not collect Personal Information from data brokers, or other commercial sources. We also do not collect information about you from other medical providers, insurers, or government databases through this Website unless you expressly authorize us to do so.
All Personal Information collected through the Website is used solely for purposes related to patient inquiries, intake coordination, website operations, or improving our Services, and is not sold or used for unrelated secondary purposes
We use the information we collect for the following purposes:
We do not use sensitive Personal Information for purposes other than those reasonably necessary to provide healthcare services, coordinate patient intake, ensure security and integrity, or as otherwise permitted by law.
We use cookies and similar technologies to anonymously track website visits, improve marketing effectiveness, and analyze usage trends. Cookies are small data files stored on your device that help us remember certain information when you return to the Website. These cookies may collect anonymous data such as your IP address, browser type, and browsing activity.
In addition to Google Analytics and Google Display Network remarketing, we may use retargeting and advertising tools provided by third-party platforms such as Facebook andInstagram. These services allow us to display ads to individuals who have previously visited our Website, and who meet certain demographic or geographic criteria.
These platforms may use cookies, pixels, or device identifiers to support retargeting. The information collected is generally used in aggregated or pseudonymized form and does not enable us to identify you personally.
You can manage your preferences or opt out of personalized advertising by adjusting settings within each platform (e.g., Google Ads Settings) or by using your browser’s cookie controls.
Please note that disabling cookies may limit certain features or functionality of the Website.
We do not sell Personal Information and do not share client or visitor data with third parties for their own marketing or referral purposes.
We may disclose limited information, such as online identifiers, IP addresses, or browsing activities, to third-party analytics or advertising service providers (including, but not limited to,Google, Facebook, and Instagram) for the purpose of delivering cross-context behavioral advertising. Under the FIPA, this type of disclosure may be considered a form of “sharing.”
You may opt out of such sharing at any time by:
We may disclose Personal Information to third parties in the following circumstances:
We may also use and disclose aggregated or de-identified information that cannot reasonably be used to identify you. We will not attempt to re-identify such information except as permitted by law.
All Personal Information is stored on secure servers located in the United States. In the course ofoperating our business, limited Personal Information may be accessed, processed, or received by trusted service providers, contractors, or personnel located in other countries, including through email communications or marketing support services. These service providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. We may share your Personal Information for these purposes only with third parties whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. These third parties are given Personal Information they need only in order to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.
We take reasonable steps to ensure that any such transfers are limited in scope and protected through appropriate administrative, technical, and organizational safeguards. By using the Website, you understand that your information may be transferred to, stored in, and processed in the United States and other jurisdictions where our service providers or contractors are located.
We retain Personal Information submitted through our online chat, contact forms and questionnaire entries for as long as necessary to respond to inquiries or provide our services. If you are not a patient, your information may be retained indefinitely unless you request deletion. We may also implement periodic deletion schedules (e.g., every calendar year) to remove non-patient data.
For patients, Personal Information and medical records are retained in accordance with applicable federal and state laws, including healthcare record retention requirements. Records are maintained for the period required by law or as necessary for treatment, billing, operations, and compliance purposes. Once applicable retention periods expire, Personal Information is securely deleted or de-identified in accordance with industry standards.
(United States Residents)
Depending on your state of residence, you may have certain rights regarding your Personal Information under applicable federal and state privacy laws. These rights may include:
The availability and scope of these rights may vary depending on your state of residence.
(European Economic Area (EEA) and United Kingdom (UK) Residents)
Where applicable, we process Personal Information of EEA/UK visitors based on one or more of the following legal bases: your consent; the performance of a contract or pre-contractual steps; our legitimate interests in operating and improving our Website and Services; and compliance with our legal obligations.
If you are located in the EEA or the UK, you may have certain rights under the GDPR/UK-GDPR, including:
To exercise any of these rights, you may contact us at info@trendsplasticsurgery.com. You also have the right to lodge a complaint with your local Data Protection Authority. Contact information for your Data Protection Authority can be found using the links below:
(Canada and Australia Residents)
Trends is an Untied States-based firm, and our Website and Services are operated exclusively from the United States. Although the privacy laws of Canada and Australia generally apply only to organizations with a substantial operational presence in those countries, we recognize that visitors from these regions may wish to exercise greater control over their Personal Information. As a courtesy, we extend the following rights to individuals located in Canada or Australia:
Your information will be processed and stored in the United States.
(Other International Residents)
Our Website and Services are operated exclusively from the United States. Except for individuals located in the EEA or the UK, visitors from other countries do not have specific statutory privacy rights under their local laws with respect to our United States-based Website and Services. By using this Website, you understand that your information will be processed in the United States. Visitors may still contact us with questions about their information or request deletion where feasible.
You may submit a privacy request regarding your Personal Information by:
To protect your Personal Information, we will verify your identity before processing any request to access, correct, or delete your data. Verification may include:
We may deny a request if we cannot reasonably verify your identity. Verification procedures are designed to be reasonable in light of the nature of the Personal Information requested and in compliance with applicable law.
We take the security of your Personal Information seriously and maintain reasonable administrative, technical, and physical safeguards to protect it fromunauthorized access, disclosure, alteration, or destruction. These measures include:
While we implement robust security measures, no system or transmission over the Internet can be completely secure. Therefore, we cannot guarantee absolute security of your information. By using our Website and Services, you acknowledge and accept this inherent risk.
We maintain a written data breach response policy to promptly address any unauthorized access, disclosure, or loss of Personal Information.
In the event of a data breach that compromises Personal Information, we will:
We are committed to protecting your information and will act quickly to address any breach in accordance with applicable law.
The Website and Services are not intended for or directed toward children under 16 years of age, and we do not knowingly collect Personal Information from minors.
If we become aware that a child under 13 years of age has provided Personal Information, we will promptly delete such information and, where appropriate, notify thechild’s parent or guardian.
We encourage parents and guardians to monitor their children’s online activities and to help enforce this Policy.
We may send occasional emails to users who voluntarily provide their contact information. These emails may include updates about promotions, facility news, special offers, new or updated services, consultation availability, educational content about cosmetic or reconstructive procedures, and practice announcements.
You may opt out of receiving marketing communications at any time by:
We comply with the CAN-SPAM Act by ensuring that all marketing emails include accurate sender identification and a valid business address. Opting out will not affect communications necessary to respond to your inquiries, coordinate appointments, or provide healthcare-related information you request.
We use third-party analytics and advertising tools, including, but not limited to, Google Analytics, Google Ads, Facebook/Meta Pixel, and Instagram advertising toolsto analyze site usage, measure performance, and conduct limited advertising or retargeting. These services may collect certain information, such as your IP address, browser type, and interactions with our Website.
These third parties operate under their own privacy policies. We encourage you to review their policies to understand how your information may be used.
We may modify or update this Policy periodically to reflect changes in our practices, legal requirements, or the Services we offer.
When we make changes, we will update the “Effective Date” at the top of this page. Material changes may also be communicated via email or through notices on the Website, where appropriate.
Your continued use of our Website after any changes or updates constitutes your acceptance of the revised Policy.
By accessing or using our Website and Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and all of its Terms and Conditions.
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, you may contact us at:
Email: info@trendsplasticsurgery.com
Phone: 786) 542-5358
Mail: 3905 NW 107th Avenue, #401, Doral, FL 331782
